Investment Priorities of Senior Decision-Makers in Large US Enterprises for Q2 in 2025
The technology landscape for large organisations in the United States is undergoing rapid transformation. Senior decision-makers are actively seeking innovative solutions to address emerging challenges and capitalise on new opportunities.
Based on data from our latest February IT US Roundtable Meeting and industry discussions, key investment priorities are becoming increasingly clear.
Using these statistics and trends, here are real-time insights into where large organisations are directing their resources.
Key Investment Areas for Q2
1. Cybersecurity: A Persistent Concern (28% of Total IT Investment Focus)
Cybersecurity remains a top investment priority, with 28% of decision-makers identifying it as their primary concern.
As cyber threats become more sophisticated, businesses are investing heavily in securing their digital assets.
Over 438 cybersecurity initiatives by senior decision-makers were recorded in early 2025.
Investments are focused on threat detection (33%), data encryption (28%), and compliance (22%).
The rise of AI-powered cybersecurity tools is helping organisations automate threat detection and response.
Here are the current (February/March) Cybersecurity investment priorities from our latest IT meetings in the US.
2. Cloud Computing: Scaling Operations Efficiently (21% of Total IT Investment Focus)
Cloud solutions continue to dominate IT investment strategies, as businesses shift towards hybrid and multi-cloud environments.
In the first quarter of 2025, 23 major cloud transformation projects were launched.
Key focus areas include cloud security (21%), hybrid cloud adoption (15%), and cost optimisation (14%).
Low-code/no-code platforms (13%) are gaining traction to streamline application development.
Below are the current (February/March) Cloud investment priorities from our latest IT meetings in the US.
3. Data Management & Governance (19% of Total IT Investment Focus)
Organisations are recognising the critical role of data governance in driving business success.
64% of senior decision-makers identified data management as a high priority.
36% of initiatives focused on AI-driven business intelligence and data analytics.
Data security and compliance (29%) remain key concerns, particularly in regulated sectors such as finance and healthcare.
Here are the current (February/March) Data investment priorities from our latest IT meetings in the US.
4. AI & Digital Transformation (18% of Total IT Investment Focus)
Artificial Intelligence (AI) is being widely adopted across industries, with companies focusing on responsible and ethical AI implementation.
68% of roundtable discussions focused on AI governance and ethical usage.
Generative AI (32%) and automation (28%) are at the forefront of digital transformation initiatives.
Investment in AI-driven customer experience solutions (17%) is increasing, particularly in banking and insurance.
Here are the current (February/March) AI & Digital Transformation investment priorities from our latest IT meetings in the US.
5. Software & Application Development (14% of Total IT Investment Focus)
To support digital transformation, businesses are investing in modernising their software architecture.
28% of IT budgets are allocated to application development.
Low-code development platforms (13%) are increasingly popular.
IoT-driven applications (12%) are expanding, particularly in manufacturing and healthcare.
Here are the current (February/March) Software & App Development investment priorities from our latest IT meetings in the US.
Challenges in Technology Investments
Despite the enthusiasm for digital transformation, senior decision-makers are navigating several challenges:
Regulatory compliance (60%) – Particularly in industries such as healthcare, finance, and insurance.
Balancing innovation with security (58%) – Organisations are striving to implement AI while mitigating risks.
Integration with legacy systems (49%) – Ensuring new technologies work seamlessly with existing infrastructure.
How Tech Solution Providers Can Engage with Decision-Makers
While decision-makers are clear about their investment priorities, engaging them effectively requires a strategic approach.
1. Understand Their Needs
Through our research and engagement with over 8,000 organisations, we provide insights into what C-level executives are thinking, planning, and prioritising.
2. Access the Right Decision-Makers
We facilitate over 12,600 meetings per year between tech vendors and senior decision-makers with our tried and tested formula.
3. Streamline the Sales Process
By leveraging actual insights on IT spending patterns and investment priorities, we help tech vendors reduce customer acquisition costs and shorten sales cycles.
So far, the 2025 technology investment landscape in the US is driven by Cybersecurity, Cloud Adoption, AI, and Data Governance.
Tech solution providers must align their offerings with these priorities while demonstrating value to senior decision-makers.
By leveraging targeted insights and engagement strategies, vendors can position themselves as strategic partners in this evolving digital transformation journey.
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